Statistic regarding Hugo Boss customers: favorite fast fashion brands

AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.

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Fashionfast | Hugo Boss

March 23, 2022

This statistic shows the most popular fast fashion brands of that part of the German population, with a strong preference for the fashion label "Hugo Boss", compared to the total population. The largest deviations in the positive range are: S. Oliver, Esprit, United Colors Of Bennetton and in the negative range are: C&A, Kik, River Island.

This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "S. Oliver" is increased by 79.8% .

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