Statistic regarding Activia customers: most popular charity magazines

AIlon has analyzed 9418 people from Germany who have a very high affinity to Activia and compared the mean values with a representative sample of the population.

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Charity Magazine | Activia

March 22, 2022

This statistic visualizes the most popular charity magazines of that part of the German population, with a high affinity for the food manufacturer "Activia", compared to the total population. The preference for the magazines "Naturschutz Heute" and "VDK Zeitung" is moderately increased, while it is moderately decreased for the the magazines "ASB Magazin" and "Johanniter".

This bar chart visualizes, how an affinity for the brand "Activia" correlates with a preference for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have a preference for "Naturschutz Heute" is increased by 0.55% .

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