Statistic regarding Activia customers: favorite cuisine

AIlon has analyzed 9418 people from Germany who have a very high affinity to Activia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culinary | Activia

March 22, 2022

This statistic shows the favorite cuisine of that part of the German population, with a high affinity for the food manufacturer "Activia", in comparison to the total population. The largest outliers in the positive range are: Rotwein, Weißwein, Pizza and in the negative range are: American cuisine, Burger, Mexican cuisine.

This bar chart visualizes, how a preference for the brand "Activia" correlates with an affinity for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have a preference for "Rotwein" is increased by 1.26% .

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