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Shopping | Activia
March 22, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the food manufacturer "Activia", compared to the total population.
The largest deviations in the positive range are: Zalando, Galeria Kaufhof, Edeka and in the negative range are: Fielmann, Guenstiger.De, Woolworth.
This bar chart visualizes, how an affinity for the brand "Activia" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have a preference for "Zalando" is increased by 56.5% .
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