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Music Influencer | Activia
March 22, 2022
This statistic shows the favorite musicians of that part of the German population, with a high affinity for the food manufacturer "Activia", compared to the total population.
The largest outliers in the positive range are: Paramore, Coldplay, Linkin Park and in the negative range are: Standartskill, Kool Savas, Böhse Onkelz.
This bar chart visualizes, how a preference for the brand "Activia" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have an affinity for "Paramore" is increased by 3.31% .
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