Statistic regarding Activia customers: favorite tech brands

AIlon has analyzed 9418 people from Germany who have a very high affinity to Activia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | Activia

March 22, 2022

This statistic visualizes the favored tech brands of that part of the German population, with a high affinity for the food manufacturer "Activia", compared to the total population. Especially pronounced is the increased value for Toshiba, Hewlett Packard, Web.De, as well as the negative correlation with Grundig, Lg, Braun.

This bar chart visualizes, how an affinity for the brand "Activia" correlates with an affinity for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have an affinity for "Toshiba" is increased by 48.5% .

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