This study is based on a small sample and is not entirely current.
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Create current statisticsCommunication | Activia
March 22, 2022
This statistic shows the preferred cell phone providers and messenger services of that part of the German population, with a strong preference for the food manufacturer "Activia", in comparison to the total population.
Extremely pronounced is the positive relation to Telekom and Telegram.
This bar chart visualizes, how an affinity for the brand "Activia" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have a preference for "Telekom" is increased by 47.58% .
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