This study is based on a small sample and is not entirely current.
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Create current statisticsHealth Magazine | Activia
March 22, 2022
This statistic visualizes the most popular health magazines of that part of the German population, with a high affinity for the food manufacturer "Activia", in comparison to the total population.
The affinity for the magazine "Apotheken Umschau" is clearly increased.
This bar chart visualizes, how an affinity for the brand "Activia" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have an affinity for "Apotheken Umschau" is increased by 2.11% .
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