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Food | Activia
March 22, 2022
This statistic shows the favorite food manufacturer of that part of the German population, with a strong preference for the food manufacturer "Activia", compared to the total population.
Extremely noticeable is the increased value for Activia, Starbucks, Milka Tender, as well as the negative relation to Vitamalz, Schogetten, Maggi.
This bar chart visualizes, how an affinity for the brand "Activia" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have an affinity for "Activia" is increased by 74.7% .
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