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Chemical | Activia
March 22, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a strong preference for the food manufacturer "Activia", in comparison to the total population.
The largest outliers in the positive range are: Evonik, Esso, Jet and in the negative range are: Bp, Bayer Ag, Star.
This bar chart visualizes, how an affinity for the brand "Activia" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have a preference for "Evonik" is increased by 36.23% .
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