Statistic regarding DAK-Gesundheit brandfans: most popular charity magazines

AIlon has analyzed 14456 people from Germany who have a very high affinity to DAK-Gesundheit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Charity Magazine | DAK-Gesundheit

March 24, 2022

This statistic visualizes the most popular charity magazines of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", in comparison to the total population. The affinity for the magazines "VDK Zeitung" and "SOVD Zeitung" is strongly increased, while it is moderately decreased for the the magazines "Johanniter" and "ASB Magazin".

This bar chart visualizes, how an affinity for the brand "DAK-Gesundheit" correlates with an affinity for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "VDK Zeitung" is increased by 0.73% .

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