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Women Magazine | DAK-Gesundheit
March 24, 2022
This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", compared to the total population.
The affinity for the magazines "Bild der Frau" and "Lisa" is strongly increased, while it is strongly decreased for the the magazines "Emotion" and "Eve Magazin".
This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Bild der Frau" is increased by 34.23% .
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