Statistic regarding DAK-Gesundheit brandfans: favorite movies

AIlon has analyzed 14456 people from Germany who have a very high affinity to DAK-Gesundheit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | DAK-Gesundheit

March 24, 2022

This statistic shows the favorite movies of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", in comparison to the total population. Especially pronounced is the positive relation to Twilight, Minions, Fifty Shades of Grey, as well as the decreased value for Star Wars, Fast and Furious, Transformers.

This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have an affinity for "Star Wars" is decreased by 3.22% .

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