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Financial | DAK-Gesundheit
March 24, 2022
This statistic visualizes the favorite financial companies of that part of the German population, with a high affinity for the financial services company "DAK-Gesundheit", compared to the total population.
Extremely noticeable is the positive relation to Dak, Sparkasse, Gothaer, as well as the decreased value for Huk24, Techniker Krankenkasse, Aachenmünchener.
This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Dak" is increased by 52.01% .
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