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Values | DAK-Gesundheit
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a high affinity for the financial services company "DAK-Gesundheit", in comparison to the total population.
Especially pronounced are the positive values for Astrology, Christianity, Animal rights and the negative values for Minimalism, Migration, Islam.
This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have an affinity for "Minimalism" is decreased by 36.45% .
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