Statistic regarding DAK-Gesundheit brandfans: favorite fast fashion brands

AIlon has analyzed 14456 people from Germany who have a very high affinity to DAK-Gesundheit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | DAK-Gesundheit

March 24, 2022

This statistic visualizes the preferred fast fashion brands of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", in comparison to the total population. Very noticeable is the positive relation to C&A, Kik, Guess, as well as the decreased value for New Yorker, H&M, Asos.

This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "C&A" is increased by 24.47% .

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