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Regional Newspaper | DAK-Gesundheit
March 24, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", in comparison to the total population.
The affinity for the newspapers "Schwäbische Post", "Nordkurier", "Ruhr Nachrichten" is clearly increased, while it is considerably decreased for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Rheinische Post".
This bar chart visualizes, how an affinity for the brand "DAK-Gesundheit" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Der Tagesspiegel" is decreased by 14.8% .
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