Statistic regarding DAK-Gesundheit brandfans: most popular travel magazines

AIlon has analyzed 14456 people from Germany who have a very high affinity to DAK-Gesundheit and compared the mean values with a representative sample of the population.

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Travel Magazine | DAK-Gesundheit

March 24, 2022

This statistic shows the favored travel magazines of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", compared to the total population. The preference for the magazine "Lufthansa Magazine" is moderately decreased.

This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Lufthansa Magazine" is decreased by 0.82% .

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