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Shopping | DAK-Gesundheit
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the financial services company "DAK-Gesundheit", in comparison to the total population.
Especially pronounced is the positive correlation with Rossmann, Heine, Schwab, as well as the negative relation to Saturn, Verivox, Bauhaus.
This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have an affinity for "Rossmann" is increased by 30.87% .
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