Statistic regarding DAK-Gesundheit brandfans: favorite tech brands

AIlon has analyzed 14456 people from Germany who have a very high affinity to DAK-Gesundheit and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | DAK-Gesundheit

March 24, 2022

This statistic visualizes the favorite tech brands of that part of the German population, with a high affinity for the financial services company "DAK-Gesundheit", in comparison to the total population. Extremely noticeable is the positive correlation with Vonvon, Russell Hobbs, Vivo, as well as the negative relation to Wilkinson, Grundig, Braun.

This bar chart visualizes, how an affinity for the brand "DAK-Gesundheit" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Wilkinson" is decreased by 29.81% .

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