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Automotive Influencer | DAK-Gesundheit
March 24, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the financial services company "DAK-Gesundheit", in comparison to the total population.
Very pronounced is the positive correlation with Damen Knight and That Dude In Blue, as well as the negative correlation with Matthias Malmedie and Querly.
This bar chart visualizes, how a preference for the brand "DAK-Gesundheit" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAK-Gesundheit" brandfans to have a preference for "Matthias Malmedie" is decreased by 2.6% .
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