Statistic regarding Vichy customers: most popular economy magazines

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Vichy

March 23, 2022

This statistic shows the favorite economy magazines of that part of the German population, with a strong preference for the cosmetics brand "Vichy", in comparison to the total population. The affinity for the magazines "Business Punk" and "Brand Eins" is considerably increased, while it is moderately decreased for the the magazines "Manager Magazin" and "Wirtschaftswoche".

This bar chart visualizes, how a preference for the brand "Vichy" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Manager Magazin" is decreased by 13.35% .

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