Statistic regarding Ermenegildo Zegna customers: most popular food influencers

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Ermenegildo Zegna

July 14, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", in comparison to the total population. Very noticeable is the positive relation to Jamie Oliver and So Vegan, as well as the negative correlation with Johann Lafer and Alfons Schuhbeck.

This bar chart visualizes, how a preference for the brand "Ermenegildo Zegna" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have a preference for "Jamie Oliver" is increased by 2.28% .

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