Statistic regarding Ermenegildo Zegna customers: most popular economy magazines

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Ermenegildo Zegna

July 14, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", compared to the total population. The preference for the magazines "Wirtschaftswoche" and "Capital" is moderately increased, while it is strongly decreased for the the magazines "Bilanz" and "Unternehmer.de".

This bar chart visualizes, how an affinity for the brand "Ermenegildo Zegna" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have an affinity for "Wirtschaftswoche" is increased by 112.77% .

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