Statistic regarding Ermenegildo Zegna customers: most popular fashion magazines

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

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Fashion Magazine | Ermenegildo Zegna

July 14, 2022

This statistic visualizes the favorite fashion magazines of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", compared to the total population. The affinity for the magazines "Madame" and "Vogue" is strongly increased.

This bar chart visualizes, how a preference for the brand "Ermenegildo Zegna" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have an affinity for "Madame" is increased by 114.7% .

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