Statistic regarding Ermenegildo Zegna customers: most popular science journals

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | Ermenegildo Zegna

July 14, 2022

This statistic shows the favorite science journals of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", compared to the total population. The preference for the magazines "Geo Magazin" and "National Geographic Magazine" is considerably increased, while it is moderately decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "Ermenegildo Zegna" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have an affinity for "Geo Magazin" is increased by 138.2% .

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