Statistic regarding Ermenegildo Zegna customers: favorite fast fashion brands

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Ermenegildo Zegna

July 14, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the fashion label "Ermenegildo Zegna", compared to the total population. The largest deviations in the positive range are: Ermenegildo Zegna, Burberry, Bulgari and in the negative range are: Nkd, Takko, Adler.

This bar chart visualizes, how an affinity for the brand "Ermenegildo Zegna" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have a preference for "Ermenegildo Zegna" is increased by 169.1% .

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