Statistic regarding Ermenegildo Zegna customers: favorite musicians

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

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Music Influencer | Ermenegildo Zegna

July 14, 2022

This statistic shows the favorite musicians of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", compared to the total population. The largest outliers in the positive range are: Stromae, Beyonce, Zayn and in the negative range are: Jürgen Drews, Böhse Onkelz, Bonez MC.

This bar chart visualizes, how an affinity for the brand "Ermenegildo Zegna" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have a preference for "Stromae" is increased by 3.66% .

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