Statistic regarding Ermenegildo Zegna customers: favorite brands for childrens products

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

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Children | Ermenegildo Zegna

July 14, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", in comparison to the total population. Especially noticeable is the positive relation to Pampers, as well as the decreased value for Johnsons Baby.

This bar chart visualizes, how an affinity for the brand "Ermenegildo Zegna" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have a preference for "Pampers" is increased by 69.62% .

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