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Home Magazine | Ermenegildo Zegna
July 14, 2022
This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the fashion label "Ermenegildo Zegna", in comparison to the total population.
The affinity for the magazines "Das Haus" and "Schöner Wohnen" is clearly increased, while it is considerably decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Lisa Wohnen und Dekorieren".
This bar chart visualizes, how a preference for the brand "Ermenegildo Zegna" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have an affinity for "Das Haus" is increased by 127.2% .
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