Statistic regarding Ermenegildo Zegna customers: cultural preferences

AIlon has analyzed 1529 people from Germany who have a very high affinity to Ermenegildo Zegna and compared the mean values with a representative sample of the population.

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Culture | Ermenegildo Zegna

July 14, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the fashion label "Ermenegildo Zegna", in comparison to the total population. Very noticeable are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Ermenegildo Zegna" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ermenegildo Zegna" customers to have an affinity for "Architecture" is increased by 47.82% .

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