This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Dirk Rossmann GmbH
March 23, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
The preference for the newspapers "Die Welt", "Süddeutsche Zeitung", "Die Zeit" is clearly increased, while it is considerably decreased for the newspapers "Handelsblatt", "BILD", "Die Welt Kompakt".
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Handelsblatt" is decreased by 8.82% .
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