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Automotive Influencer | Dirk Rossmann GmbH
March 23, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
Very pronounced is the positive relation to Damen Knight and That Dude In Blue, as well as the negative correlation with Matthias Malmedie and Supercar Blondie.
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Matthias Malmedie" is decreased by 2.51% .
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