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Shopping | Dirk Rossmann GmbH
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
The largest deviations in the positive range are: Rossmann, Dm, Bon Prix and in the negative range are: Hagebaumarkt, Conrad, Hornbach.
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Rossmann" is increased by 44.5% .
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