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Regional Newspaper | Dirk Rossmann GmbH
March 23, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
The affinity for the newspapers "Nordkurier", "Lingener Tagespost", "Westdeutsche Allgemeine Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Stuttgarter Zeitung", "Rheinische Post", "Der Tagesspiegel".
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Stuttgarter Zeitung" is decreased by 5.97% .
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