Statistic regarding Dirk Rossmann GmbH customers: favorite audio equipment companies

AIlon has analyzed 48431 people from Germany who have a very high affinity to Dirk Rossmann GmbH and compared the mean values with a representative sample of the population.

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Music | Dirk Rossmann GmbH

March 23, 2022

This statistic visualizes the favorite audio equipment companies of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", in comparison to the total population. Especially noticeable is the decreased value for Sennheiser and Teufel.

This bar chart visualizes, how an affinity for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Sennheiser" is decreased by 11.31% .

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