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Beauty | Dirk Rossmann GmbH
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Dirk Rossmann GmbH", in comparison to the total population.
The largest deviations in the positive range are: Dove, Rexona, Garnier and in the negative range are: Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have a preference for "Dove" is increased by 39.76% .
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