Statistic regarding Dirk Rossmann GmbH customers: hobbies

AIlon has analyzed 48431 people from Germany who have a very high affinity to Dirk Rossmann GmbH and compared the mean values with a representative sample of the population.

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Recreation | Dirk Rossmann GmbH

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the shopping brand "Dirk Rossmann GmbH", in comparison to the total population. The largest outliers in the positive range are: Cooking, Wellness, Reading books and in the negative range are: Comics, DIY/carpentry, Lotto.

This bar chart visualizes, how an affinity for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Comics" is decreased by 31.91% .

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