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Fashionfast | Dirk Rossmann GmbH
March 23, 2022
This statistic visualizes the favorite fast fashion brands of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
Very pronounced is the positive correlation with C&A, Mango, Guess, as well as the negative relation to Uniqlo, Peacocks, Rainbow Shops.
This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "C&A" is increased by 23.2% .
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