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Financial | Dirk Rossmann GmbH
March 23, 2022
This statistic visualizes the favorite financial sector companies of that part of the German population, with a high affinity for the shopping brand "Dirk Rossmann GmbH", compared to the total population.
Especially noticeable is the increased value for Dak, Ergo, Sparkasse, as well as the decreased value for Allianz Versicherung, R+V, Nürnberger Versicherung.
This bar chart visualizes, how an affinity for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have an affinity for "Dak" is increased by 26.22% .
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