Statistic regarding Dirk Rossmann GmbH customers: most popular family magazines

AIlon has analyzed 48431 people from Germany who have a very high affinity to Dirk Rossmann GmbH and compared the mean values with a representative sample of the population.

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Family Magazine | Dirk Rossmann GmbH

March 23, 2022

This statistic visualizes the most popular family magazines of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", compared to the total population. The preference for the magazines "Baby und Familie" and "Super Illu" is clearly increased.

This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have a preference for "Baby und Familie" is increased by 18.8% .

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