Statistic regarding Edeka customers: favorite organic cosmetics brands

AIlon has analyzed 42511 people from Germany who have a very high affinity to Edeka and compared the mean values with a representative sample of the population.

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Beautyorganic | Edeka

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Edeka", compared to the total population. The largest deviations in the positive range are: Weleda and Alverde and in the negative range are: Santaverde and Farfalla.

This bar chart visualizes, how a preference for the brand "Edeka" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have an affinity for "Weleda" is increased by 55.21% .

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