Statistic regarding Dove (toiletries) customers: most popular food influencers

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

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Food Influencer | Dove (toiletries)

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population. Extremely noticeable is the positive correlation with Molly Yeh and Vegan Richa, as well as the negative correlation with Ralf Zacherl and Gordon Ramsay.

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Molly Yeh" is increased by 0.95% .

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