Statistic regarding Dove (toiletries) customers: favorite online travel agencies

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

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Travel | Dove (toiletries)

March 23, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population. The largest deviations in the positive range are: Urlaubsguru.De, Its, Hurtigruten and in the negative range are: Expedia, Skyscanner, Trivago.

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Urlaubsguru.De" is increased by 17.08% .

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