Statistic regarding Dove (toiletries) customers: favorite fast fashion brands

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

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Fashion | Dove (toiletries)

March 23, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Dove (toiletries)", in comparison to the total population. The largest outliers in the positive range are: Triumph, Ernstings Family, Vero Moda and in the negative range are: Adidas, Karl Lagerfeld, Wormland.

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Triumph" is increased by 56.98% .

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