Statistic regarding Dove (toiletries) customers: most popular economy magazines

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

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Economy Magazine | Dove (toiletries)

March 23, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", in comparison to the total population. The preference for the magazines "Enorm Magazin" and "Forbes" is clearly increased, while it is moderately decreased for the the magazines "Manager Magazin" and "Wirtschaftswoche".

This bar chart visualizes, how a preference for the brand "Dove (toiletries)" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Manager Magazin" is decreased by 20.78% .

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