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Values | Dove (toiletries)
March 23, 2022
This statistic shows the favored values of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", in comparison to the total population.
Especially pronounced are the positive values for Astrology, Animal rights, Vegan lifestyle and the negative values for Minimalism, Human rights, Migration.
This bar chart visualizes, how a preference for the brand "Dove (toiletries)" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have an affinity for "Minimalism" is decreased by 64.07% .
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