Statistic regarding Dove (toiletries) customers: most popular womens magazines

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Dove (toiletries)

March 23, 2022

This statistic shows the favored womens magazines of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population. The preference for the magazines "Bild der Frau" and "Lisa" is considerably increased, while it is moderately decreased for the the magazines "Eve Magazin" and "Emma".

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have an affinity for "Bild der Frau" is increased by 61.25% .

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