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Media channel affinities | Dove (toiletries)
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population.
Extremely noticeable is the positive correlation with Facebook, Instagram, YouTube, as well as the negative correlation with Radio, Reddit, Twitch.
This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Radio" is decreased by 21.49% .
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