Statistic regarding Dove (toiletries) customers: most popular news magazines

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Dove (toiletries)

March 23, 2022

This statistic shows the favorite news magazines of that part of the German population, with a high affinity for the cosmetics brand "Dove (toiletries)", compared to the total population. The affinity for the magazines "Focus" and "Der Spiegel" is strongly increased, while it is moderately decreased for the the magazines "Bild am Sonntag" and "Frankfurter allgemeine Woche".

This bar chart visualizes, how a preference for the brand "Dove (toiletries)" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Bild am Sonntag" is decreased by 48.45% .

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